pubs2024

@inproceedings{Alves2024205,

title = {Immersive Shopping Experiences: The Role of Augmented Reality in E-Commerce},

author = {C. Alves and J. Machado},

editor = {Ferras C. Diez J.H. Rocha A.},

url = {https://www.scopus.com/inward/record.uri?eid=2-s2.0-85187788679&doi=10.1007%2f978-3-031-54256-5_19&partnerID=40&md5=a725ca93ea25b7c23887aaa3f71d2857},

doi = {10.1007/978-3-031-54256-5_19},

issn = {23673370},

year  = {2024},

date = {2024-01-01},

journal = {Lecture Notes in Networks and Systems},

volume = {933 LNNS},

pages = {205-213},

publisher = {Springer Science and Business Media Deutschland GmbH},

abstract = {Augmented Reality (AR) is a technology that is emerging in the mobile world, more specifically on smartphones. In this sense, new mobile devices have been launched and several studies on this technology already exist. However, regarding the current era, it will still be necessary to determine the main difficulties and challenges of this technology in electronic commerce. This article aims to investigate and identify in studies with a high impact factor in the literature what the next steps could be as well as factors to mitigate difficulties in the future. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.},

note = {cited By 0; Conference of International Conference on Information Technology and Systems, ICITS 2024 ; Conference Date: 24 January 2024 Through 26 January 2024; Conference Code:308799},

keywords = {'current; High impact; Immersive; Impact factor; M-commerce; Smart phones, Augmented reality, Electronic commerce; Mobile telecommunication systems},

pubstate = {published},

tppubtype = {inproceedings}

}