2024
Alves, C.; Machado, J.; Reis, J. L.
Review for Augmented Reality Shopping Application for Mobile Systems Proceedings Article
Em: dos Santos J.P. Reis J.L., Del Rio Araujo M. (Ed.): pp. 623-634, Springer Science and Business Media Deutschland GmbH, 2024, ISSN: 21903018, (cited By 0; Conference of International Conference on Marketing and Technologies, ICMarkTech 2022 ; Conference Date: 1 December 2022 Through 3 December 2022; Conference Code:294609).
Resumo | Links | BibTeX | Etiquetas: Augmented reality, Augmented reality technology; Brand values; Comparatives studies; Digital transformation; E- commerces; Mobile app; Mobile systems; OpenAccess; Shopping app; Type of technology, Mobile commerce
@inproceedings{Alves2024623,
title = {Review for Augmented Reality Shopping Application for Mobile Systems},
author = {C. Alves and J. Machado and J. L. Reis},
editor = {Del Rio Araujo M. dos Santos J.P. Reis J.L.},
url = {https://www.scopus.com/inward/record.uri?eid=2-s2.0-85171888848&doi=10.1007%2f978-981-99-0333-7_45&partnerID=40&md5=bfb14fae4f33db950967b78bf1a04b3a},
doi = {10.1007/978-981-99-0333-7_45},
issn = {21903018},
year = {2024},
date = {2024-01-01},
journal = {Smart Innovation, Systems and Technologies},
volume = {344},
pages = {623-634},
publisher = {Springer Science and Business Media Deutschland GmbH},
abstract = {The evolution of e-commerce has, in recent times, made a significant advance largely due to the forced digital transformation and to Sars-cov-2. Thus, augmented reality (AR) technology is increasingly being adopted by companies either to increase brand value or to improve the shopping experience for their consumers. This work aims to present a comparative study between some shopping applications using AR, augmented reality shopping applications (ARSAs), which are carried out in stores or online. The applications were studied in articles in Open Access format and the focus was to understand what their conclusions were as well as the problems and trends of future research toward this type of technologies. © 2024, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.},
note = {cited By 0; Conference of International Conference on Marketing and Technologies, ICMarkTech 2022 ; Conference Date: 1 December 2022 Through 3 December 2022; Conference Code:294609},
keywords = {Augmented reality, Augmented reality technology; Brand values; Comparatives studies; Digital transformation; E- commerces; Mobile app; Mobile systems; OpenAccess; Shopping app; Type of technology, Mobile commerce},
pubstate = {published},
tppubtype = {inproceedings}
}
The evolution of e-commerce has, in recent times, made a significant advance largely due to the forced digital transformation and to Sars-cov-2. Thus, augmented reality (AR) technology is increasingly being adopted by companies either to increase brand value or to improve the shopping experience for their consumers. This work aims to present a comparative study between some shopping applications using AR, augmented reality shopping applications (ARSAs), which are carried out in stores or online. The applications were studied in articles in Open Access format and the focus was to understand what their conclusions were as well as the problems and trends of future research toward this type of technologies. © 2024, The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd.